If you think of eBay, the sellers are the producers and the buyers are the consumers so we have two distinct segments. Note that these are roles, not user segments. A question asker on Quora (as well as others viewing the question and answers) is playing a consumer role. A person answering a question on Quora is a producer, responding to demand.Ĭonsumer: Someone who creates demand or consumes supply. If you think of YouTube, whenever a user adds a video, he’s acting in a Producer role, creating supply. Producer: Someone who creates supply or responds to demand. Now that doesn’t help us too much, so let’s break that down a little. Quite simply, the user is anyone who uses the product.
With that in mind, let’s move on… Who’s the user? is a platform on which video uploaders create value and viewers consume value. Most internet businesses can be viewed as a platform on which value is created and consumed. If we put on the Platform Thinking lens, we essentially do away with the user-customer debate and replace it with a more fundamental view of how your business functions.
#Consumer and poducer series
Who’s the user? Who’s the customer? Who should we be focusing on?I’m going to start off a series of posts talking about the basic elements of Platform Thinking and this being the first, I’d like to talk about the User-Customer debate since that lies at the very heart of how we think about the design of internet businesses. If you’ve been around the internet startup world for long enough, you’ve probably engaged in the user-customer debate at least once.
0 kommentar(er)
